Affect Agency

{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","marks":[{"type":"bold"}],"text":"Clients: Ferrero, Rostic's, Haier, Novabev (ex Beluga), AstraZeneca, Unilever"}]},{"type":"paragraph"},{"type":"paragraph","content":[{"type":"text","text":"Stepped in to lead a high-stakes portfolio (Retail, FMCG, Consumer Electronics) with a focus on stabilizing client relationships and driving operational profitability. My role was to balance the creative ambitions of the agency with the hard business targets of our Tier-1 clients."}]},{"type":"paragraph"},{"type":"paragraph","content":[{"type":"text","marks":[{"type":"bold"}],"text":"Key Impact:"}]},{"type":"paragraph","content":[{"type":"text","text":"From Vendor to Partner: Rebuilt the communication framework for our anchor accounts. By shifting from \"order-taking\" to strategic consulting, I managed to secure long-term contracts and significantly increase the share of wallet through organic upselling."}]},{"type":"paragraph"},{"type":"paragraph","content":[{"type":"text","text":"Operational Discipline (Agile): Noticed a bottleneck in project delivery and pivoted the team to Agile workflows. This wasn’t just a process change—it was a culture shift that increased our speed-to-market by 30% and virtually eliminated burnout during high-pressure tender seasons."}]},{"type":"paragraph"},{"type":"paragraph","content":[{"type":"text","text":"The \"Win-Rate\" Factor: Overhauled the agency’s approach to high-budget pitches. By introducing standardized strategic frameworks, I helped the team maintain a consistent win rate in complex, multi-stage tenders for global brands."}]},{"type":"paragraph"},{"type":"paragraph","content":[{"type":"text","text":"People as a Metric: Managed a dedicated group of 6 AM’s. I focused on removing roadblocks for them rather than micromanaging, which led to two internal promotions to Senior roles and the highest team retention rate in the department."}]}]}