Gazprom Media

{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"Built the digital foundation for the channel’s most iconic shows. I focused on turning passive viewers into a loyal, high-engagement community while mastering the art of content distribution across a massive media ecosystem."}]},{"type":"paragraph"},{"type":"paragraph","content":[{"type":"text","marks":[{"type":"bold"}],"text":"Key Impact:"}]},{"type":"paragraph","content":[{"type":"text","text":"Community Architecture: Managed the digital presence of the channel and its individual programs. I shifted the focus from simple broadcasting to interactive community management, resulting in record-high engagement rates (ER) for core audiences."}]},{"type":"paragraph"},{"type":"paragraph","content":[{"type":"text","text":"Content Production & Strategy: Directly contributed to the creative cycle—from scriptwriting and casting for on-air promos to producing viral social media assets. This \"hands-on\" experience gave me a deep understanding of what makes content shareable and effective."}]},{"type":"paragraph"},{"type":"paragraph","content":[{"type":"text","text":"Integrated Media Campaigns: Collaborated with cross-functional teams to execute 360° promotional activities. Successfully bridged the gap between TV broadcasting and digital platforms to ensure a seamless viewer experience."}]},{"type":"paragraph"},{"type":"paragraph","content":[{"type":"text","text":"Event Marketing: Part of the core team organizing large-scale offline events and fan conventions, managing everything from promotional materials to on-site audience interaction."}]}]}